About

LOF (Language of Fashion) is a contemporary womenswear label redefining style through originality, elegance, and self-expression. Founded by designer and creative mind Zara Irfan, LOF goes beyond trends—crafting pieces that speak to individuality, confidence, and cultural depth.

Each collection blends modern silhouettes with timeless detailing, offering designs that are as empowering as they are expressive. Inspired by global fashion yet rooted in local identity, LOF champions a bold, authentic approach to dressing.

With a strong design vision at its core, LOF continues to push boundaries and celebrate the language of fashion in its truest form—one that speaks from the heart.